I haven't read all of it yet, but so far Peter Drucker's "Innovation and Entrepreneurship" is an excellent read. It talks about how to think differently, to turn situations to your advantage -- beneficially refactoring your views. It's not really a starter kit, but I don't think I'd want to operate a business without having read it.
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FROM THE SHARED SHELF · 2006–2026 SAMPLE
Innovation and Entrepreneurship
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