Everything Is Obvious: *Once You Know the Answer by Duncan J. Watts Where Good Ideas Come From: The Natural History of Innovation by Steven Johnson The Upside of Irrationality by Dan Ariely The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars by Shankar Vedantam The Googlization of Everything: (And Why We Should Worry) by Siva Vaidhyanathan In The Plex: How Google Thinks, Works, and Shapes Our Lives by Steven Levy Idea Man: A Memoir by Paul Allen The Art of Choosing by Sheena Iyengar
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