How the Mighty Fall: And Why Some Companies Never Give In

How the Mighty Fall [1] is the book by Jim Collins that I'll never forget. The lessons within remain top of mind as a key mental check that has stuck with me over the years. The book begins with a study on hubris and how your blindspots are like a cancer of mind that remain undetected while working to kill you long before their effects are known. See Jim Collins' 2009 interview w/ Charlie Rose to get the gist and understand the context for how the book came to be: https://charlierose.com/videos/22502 [video] [1] https://www.jimcollins.com/books/how-the-mighty-fall.html How The Mighty Fall: And Why Some Companies Never Give In, by Jim Collins https://www.amazon.com/How-Mighty-Fall-Companies-Never/dp/09... (https://www.amazon.com/How-Mighty-Fall-Companies-Never/dp/0977326411)

Or read the book by the same author that covers that exact question, _How The Mighty Fall: And Why Some Companies Never Give In_