Diffusion of Innovations

Lots of options out there. A few from my bookshelf: Bijker's "Of Bicycles, Bakelites, and Bulbs" is a case-study-centric work that seeks to build a general theory of STS. Nye's "Technology Matters" is less a work of theory than a critique that poses core questions about how society should seek to integrate technical advances. Latour's "Science in Action," "Reassembling the Social," and "Aramis" are great examples of his approach to whole-of-system analysis of sociotechnical systems. Rogers' "Diffusion of Innovation" is a classic work theorizing how innovation is communicated through social networks. MIT Press has a wide variety of books that cover specific topics in history, most of which have great theoretic interest: Agar's "The Government Machine," dealing with the evolution of technology and expertise within the UK government; Medina's "Cybernetic Revolutionaries," about Beer's Cybersyn project; and Ensmenger's "The Computer Boys Take Over," about the cultural development of the "programmer," are all great reads.…

The Diffusion of Innovation, by Dr. Everett Rodgers. He discovered the concept of the Early Adopter in the 1950s. I would trade all the startup advice on the internet for that one book.

1- The Prince by Niccolo Machiavelli. Specially the edition commented by Napoleon Buonaparte. 2-Diffusion of Innovations by Everett M. Rogers. This book makes "Crossing the chasm" a simplistic introduction for laggards 3-The Art of War by Sun Tzu 4-If Nature Is the Answer, What Was the Question? By Jorge Wagensberg 5-Sacred hoops by Phil Jackson 6-Fear from freedom by Erich Fromm 7-Michelangelo biography of a genious 8-Blindness by Jose Saramago 9-On writing by Stephen King