Contagious: Why Things Catch On

I was in similar state a few of years back. Read these, and used them to a good extent. Lean analytics. (must read) Product-Led growth. (must read) 22 Laws of marketing (must) One million followers If you like scientific approach: Influence by Robert Cialdini Contagious (Jonah Berger) This resource is also gold: https://brianbalfour.com/essays/customer-acquisition I am also documenting my learnings in a book [1]. [1] https://book.amols.blog/59decisions

Just finished "Contagious: Why Things Catch On" which is great for understanding the triggers you can build into your product to build an inbound gravitational pull for potential and current customers. Now I'm about to tackle "Inspired: How To Create Products Customers Love"