Commodore: A Company on the Edge

This. Also "Spinoff" by Charlie Sporck - early Silicon Valley history on Semi companies "Commodore - a company on the edge" by Brian Bagnall "Only the paranoid survive" by Andy Grove - Intels switch to Microprocessors. (Interestingly you can see in the book that he realized the power of the internet, but failed to act on it to some extend)

Commodore a company on the edge! Great book about the individuals involved in management and engineering creating the famous 6502 microprocessor and how they built a best selling computer company world wide. Why they struggled in the US, but dominated in Europe. That book should be converted to a short tv-series. Jack Tramiel would be an awesome character, brutal and kind!

You are right about the technical details part, it is indeed lacking. And the commodore book seems very interesting. I'll be sure to check it after.

I found it quite "meh" by the end, too much details about their private lives and didn't like the hyperboles when describing more "technical" stuff (e.g. when they built the engine for commander keen, described as something revolutionary never done before, i don't remember it was the case...) Read that after the GREAT "Commodore: A company on the edge" and was expecting something with more gritty details (both technical and about the business) was somewhat disappointed.