Built to Last

"Built to Last", by James Collins and Jerry Porras. Great book that goes into the principles of how to build enduring businesses.

The Alchemist - Paulo Coelho. King, Warrior, Magician, Lover by Moore and Gillette The lean startup Paul Graham how to start a startup Mark Hyman Ultimate Mind Solution Tribal Leadership Wheel of Time Think and Grow Rich Superior Man David Deida The Fountain Head Eckhart Tolle New Earth 50th Law Good to Great Jed Mckenna Earl Nightengale Long Walk to Freedom Outliers Good to Great Psycho-Cybernetics by Maxwell Maltz (Self-image) Seven Habits of Highly Effective People by Steven Covey(Being awesome) Wealth of Nations Wayne Dyer The Tao System of the World Origin of Species Brave new world Thank you economy Crush it Built to Last Who Moved my Cheese Stillness Speak Eckhert Tolle Mastery George Leonard Steve Jobs Biography The Last Lecture Steve Pavlina Books Iacocca Striking Thoughts Bruce Lee Carlos Castaneda Ghost in the Wires Richest Man in Babylon Way of the Superior Man Losing My Virginity Think and Grow Rich Delivering Happiness

Peopleware by Tom DeMarco and Timothy Lister Build to Last by James C. Collins , Jerry I. Porras

Non hacker books: From Good to Great and Built to Last

My list, categorized: Business & Management 1. Innovator's Dilemma and Innovator's Solution by Clayton Christensen 2. Built to Last and Good to Great by Jim Collins. Built to Last is more applicable for startups. 3. Mythical Man Month by Fred Brooks. Anyone who has to manage a team of programmers and hasn't read this will fail utterly, unless they've already failed before (or been on a failing team). There's a lot that's counterintuitive about software project management. 4. Peter Drucker's work. Kinda long and repetitive, but some good insights. Marketing 1. All Marketers are Liars by Seth Godin. I like this better than Purple Cow, Guerilla Marketer's Handbook, and The Big Red Fez. Most of those have fairly obvious stuff. 2. The Tipping Point by Malcolm Gladwell 3. Crossing the Chasm by Geoffrey Moore Technical 1. Building Scalable Websites by Cal Henderson 2. High Performance MySQL by Jeremy Zawodny 3. Pragmatic Programmer by...well, it's mentioned elsewhere here. There are lots of other technical books I like, but most of them aren't directly relevant to the startup I'm building