Anti-Oedipus

"Debt: The First 5000 Years" David Graeber "Kokoro" Natsume Soseki "The Politics of Dialogical Imagination" Hirano Katsuya "History and Repetition" Karatani Kojin "The Structure of World History" Karatani Kojin "Anti-Oedipus" Gilles Deleuze & Felix Guattari "Before the Dawn: Recovering the Lost History of Our Ancestors" Nicholas Wade "Capital, Volume I" Karl Marx These books have been the most informative and thought-provoking for me this year.

Deleuze and Guattari's Anti-Oedipus. It changed the way I think about sanity and insanity, my model of the mind and motivational forces, the "big-picture" view of economics, how government works, how psychiatry works, and the way media affects us. IMO it's treatment of desire (from a negative (lack) to a positive (thought production machine); relationship of desired object to its platonic object desire; how desire is generated) is a great framework for advertising and product development.