A Message to Garcia

I am not an entrepreneur (yet) but I still want to share a few titles with you: - "Maverick or The seven day weekend" by Ricardo Semler - "Rework" by Jason Fried and David Hansson - "Startup - an insider's guide to launching and running a business" by Kevin Ready - "Bookkeeping and Cost Accounting for Factories" by William Kent (1918) - "Practice what you preach" by David Maister - "Don't oil the squeaky wheel" by Wolf Rinke - "Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers" by Jeff Cox - "The power of stupidity" by Giancarlo Livraghi - "How to write a good advertisement" by Victor Schwab - "How to Make Money Out of Thin Air" by Brian Sher - "Good manners and business etiquette. Illustrated Guide" by Elena Ber - "Don't just roll the dice: A usefully short guide to software pricing" by Neil Davidson - "Message to Garcia" by Elbert Hubbard - the TopLeaf course of 36 video lectures on management by dr. Izhak Adizes can be purchased on https://vimeo.com/ondemand/topleaf or found on ru tracker (if you have access)

Hubbard's "A Message to Garcia" (written in 1899) is a must-read. It's available online here: http://www.birdsnest.com/garcia.htm My AI professor made us read it for his class - no one else in the class seemed to like it, so you might not either. My other two staples are Paul Arden's books. ("It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book", and "Whatever You Think, Think the Opposite") They're short reads, with huge print. Very simple, and to the point. They don't really say anything new / earth shaking - but it's a nicely packaged dose of one part inspiration, one part ambition, and one part a kick in the pants to do stuff. Anytime I'm in a lull, I re-read them both. They're also handy to give to nay-saying family, "friends" and colleagues. If I haven't gifted you with this personal tri-force, you're probably not my friend.